Auro

The Essentials

Auro was a 0→1 product where I designed the experience of an AI-powered SaaS platform for small and medium-sized businesses. The product was built to turn fragmented business data into actionable marketing guidance through an AI assistant. I worked on the first-use flow, dashboard, profile architecture,
and data input logic.

Key
Results

Primary Result

4/5 users understood Auro's
value after the first interaction.

Validated in Usability testing

Secondary Result

4/5 users found at least one business-context tool relevant to their needs.

Validated in Usability testing

Strategic
Insights

User flow

Users did not clearly distinguish Auro from other AI tools, so the difference had to be made visible immediately.

Integrations

The contextualizing should be automated using plugins/integrations, if possible.

Thinking
Points

AI and Business context

I should give the user as many instruments to make context as possible
so that the AI-product will be valuable enough for them.

My Role

Role: UX/UI Designer

Period: 4 months

Team: Solo

Responsibilities: Product strategy, first-use flow, information architecture

Business Context

About

Auro is a B2B SaaS platform for SMEs designed to support business operations through AI-assisted search, expert knowledge access, and internal management tools.

Business Goals

Conversion Goal

Communicate the product’s value within the first 15 seconds and reduce hesitation before subscription.

Personalization Goal

Create a more personalized AI experience by giving the system richer business context.

Validated Problem

Users did not clearly distinguish Auro and BarniAI from free general-purpose AI tools, which weakened perceived value and reduced willingness to subscribe.

Validated through user interviews